Struck, not shaken.


Struck by force.
Steady in aftermath.
Power mastered, not endured.

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Umbra is where clarity disappears and intent takes over.


This collection is built for the moments before dawn, when discipline isn’t aesthetic and motivation is already dead.

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Product mockup

Darkness is inevitable.

Light is a choice.

In Tenebris Lux” declares the Stoic truth: the disciplined mind remains radiant, no matter the shadows.

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About Us

Most people feel it but can’t name it.

The noise. The pressure. The constant demand to perform, post, react, prove. Modern life rewards exposure, not substance — and the result is predictable: anxiety, shallow identity, and a quiet sense of being replaceable.

Ataraxi exists because some people refuse to live that way and we want you to be be one of them.

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